The evolution of social media use in the digital age has shifted the recruiting landscape for job seekers and hiring managers alike. Job hunters can easily research a company’s culture, working environment and employees before deciding if they would be … Read More »
Local businesses, listen up! Harnessing the power of search is no easy task, as you may have noticed. Businesses don’t get a page 1 ranking by accident. This process takes time, research, maintenance and buckets of caffeine to acquire. … Read More »
Creating original content is one of the most effective ways to put you in the good graces of the Google gods. Staying relevant in the digital era means marketers must continually churn out quality content to keep up with … Read More »
Are you struggling to find a direction in life? Have you ever wondered if you have what it takes to be a real marketer? Watch the video below to find out how you can discover if you have the skills … Read More »
When you hear the term search engine, you automatically think of Google. And why not? Google has become the master of their domain, so to speak, boasting 3.5 billion searches per day and totaling 1.2 trillion searches per year globally. While … Read More »
Every minute, 300 hours of video is uploaded to YouTube. Video concept and creation may seem like the biggest hurdles, but ultimately getting your video seen is a far greater challenge (and less within your power to control). Video is … Read More »
It can be challenging to make brands seem relevant, especially in a market as crowded as the hospitality industry. Thankfully, there are national food holidays to the rescue. Technically, anyone with enough social power and imagination can create a food … Read More »
Images are creating a universal currency and increasingly dominating online marketing strategies. Pictures have the power to convey what words cannot; delivering a massive amount of information to our brains every day. It’s no secret that images have been steadily … Read More »
Pantone, the world’s authority on color, has a long-standing tradition of analyzing trends and reviewing insights to determine what the Color of the Year (COTY) will be for the year ahead. This grand announcement stirs up excitement in some and … Read More »
When we were offered the unique opportunity to visit Japan this fall, we jumped (swiftly and adeptly, obviously) at the chance. We packed our bags, hopped on an airplane and landed in Osaka after a mere 21 hours of air … Read More »