What Does it Take to Build a Brand Culture?

We know what it takes to define a brand. Whether it is defined from the beginning or not, every business has a mission. It starts with an idea, from a founder or group of founders, and they set off to … Read More

Craft Beer Brands That Care About Package Design

We’ve been doing a lot of market research on the craft brewing industry lately. We’re looking at websites, going to liquor stores and grocery stores and feeling out the market. We’re hanging out in places with taps and enjoying the … Read More

Continuity: How To Be Consistently Inconsistent

Let’s talk about two branding concepts. The first is consistency. When you go to a company that has managed to master consistency, you know that you can expect the same or a similar experience wherever and whenever you interact with … Read More

Laughing Samurai New Logo

You may have noticed that a few months ago we changed our logo. As our brand changes, we want to keep up with the image we are presenting and make sure that our visual style matches who we are. Branding … Read More

On Branding: 1 Gorilla Is Worth 1,000 Elves

When it comes to talking about branding, people mostly talk about creating brand differentiation. In other words, people talk about setting their company apart from the competition. Now, we all know that that’s not all there is to creating memorable … Read More

Good Branding is Good Storytelling

If you want to be good at branding, you have to know how to tell a good story. After all, brand marketing’s goal is to create emotional responses in consumers that make them buy a product or service. And a … Read More