In case you were wondering why the women in your neighborhood started walking around dressed like Han Solo, fall has officially begun. Autumnal enjoyment stretches beyond flannel, sweater vests and scarves. Consumers clamor for pumpkin spice everything and businesses of all sizes are eager join in on the fun. A new season brings new marketing opportunities; a fresh chance to revitalize your advertising creative from the slower-paced summer marketing.
We’re sure you’re chomping at the bit to share the autumn-infused social media marketing posts. We get it. The Laughing Samurai team is here to prevent you from being basic – it’s one of the worst marketing crimes you can commit. Here is a comprehensive list of some the most stale and overused autumn imagery you want to avoid in your marketing efforts.
Leaves. Yes, it’s an autumn staple. No, we do not want to see your product emerging from a colorful, crunchy pile of these mofos because we’ve seen it A THOUSAND times.
Pumpkins. Pumpkin everything is all around with sights, smells and tastes. We’re practically drowning in pumpkin. You can take a standard picture of a product, put some pumpkins around it, and BOOM! Autumn marketing. Oh my gourd, it’s just so unoriginal, and you’re better than that.
Foot shot pictures. We’ve all seen them. Simply aim that camera lens downward, diminutively cock one foot inward, and showcase those warm shoes (probably Uggs). And maybe stage it over a pile of leaves and add a nice amaro filter! Oh. Em. Gee. There are better ways to market shoes in the colder months, we promise.
Sweater Sleeves. The ones pulled ever-so-slightly midway across the hands. You’re cozy, we get it. This seems to be the go-to for selling soups and warm beverages by the mugful.
Close-ups of your latte. Complete with crema artwork, a leather bound journal and an uncapped pen. STAHP.
Let’s explore some of the companies who have nailed the fall marketing without sacrificing creativity.
A spewing pumpkin and a beer “brewed with a comical amount of pumpkin,” aptly named I Totally Can’t Even. This Orlando brewery gets it. Cheeky humor and alcohol – an unbeatable combination!
Merci Bakery of Orlando gets an A+. Its white pumpkin cookies add a touch of enchantment and class. Their flannel shirt cookies are clever, unexpected and just downright adorable.
A squirrel eating a donut. We repeat: a squirrel eating a donut. It’s like the cozy autumnal version of pizza rat.
Bravo, Turtle Wax. You NAILED IT. The image is simple, just a close-up of their product in a car. The message is short, direct and funny. Brilliant.
Muted colors, minimal words, no cliches and satirical. M&Ms went against every basic fall marketing tactic. Perfect.
See? Autumn marketing can be original. Challenge yourself to think differently. You never know how expansive your marketing efforts can be. Now, please excuse us. We have to put on an oversized cardigan, takes pictures of a latte until it turns unpalatably tepid and stage a photoshoot of our autumn boots.