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How Marketers Can Capitalize on National Food Holidays

It can be challenging to make brands seem relevant, especially in a market as crowded as the hospitality industry. Thankfully, there are national food holidays to the rescue. Technically, anyone with enough social power and imagination can create a food … Read More

Who Really Cares About Pantone Color of the Year?

Pantone, the world’s authority on color, has a long-standing tradition of analyzing trends and reviewing insights to determine what the Color of the Year (COTY) will be for the year ahead. This grand announcement stirs up excitement in some and … Read More

How to Break Creative Dry Spells

The best part about creative blocks is that, eventually, they give way to epiphany. And epiphanies are awesome. They sing. They glow. They make you feel like you’re Einstein, except alive. Creativity is all about solutions. You can’t have a … Read More