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Time Management = Behavior Management

The Reality Time management is not real. You can’t control time. You can’t say, “Listen, Time, I’d like a word … Read More

A Rebrand Is Not Cosmetic Surgery

A businesses is a living thing. And just like any other, it grows and changes. When this happens, it might … Read More

Brand Marketing vs. Product Marketing

Let’s slip into something comfortable. Once upon a time, if you were in the market for a good shoe, you … Read More

Taglines. Because People Remember Pith.

If you want to write a great tagline, first understand the nature of one. A tagline is NOT the same … Read More

The Art of Writing Website Content

Some people think “nobody reads anymore,” but that is not wholly true. Perhaps, people don’t read as many novels or … Read More

A Pitch for "The Pitch"

Ever since AMC’s series Mad Men became the hit television sensation that it is, the world of advertising has steadily … Read More