Laurence Williams
Laurence Williams is a search marketing strategist dedicated to helping businesses find the right audience for their brand.
Looking Ahead: Ecommerce Trends in 2021 & Beyond
A Mckinsey consumer sentiment report found that all retail categories saw growth in their digital … Read More
Digital Equity in the Post-Pandemic Era
This blog was written during the 2020 COVID Pandemic. With an ever-increasing percentage of our personal, … Read More
What Kind of Data Does Facebook Collect?
We spend a lot of time on Facebook and on Facebook products, and the company … Read More
What Kind of Data Does Google Collect?
Google has democratized web analytics and given website owners the ability to track analytics and … Read More
What the FLoC? How Should We Feel About the Federated Learning of Cohorts?
Google has launched a trial of an experimental tracking feature called the Federated Learning of … Read More
A Guide to CCPA: The California Consumer Privacy Act
The California Consumer Privacy Act passed in 2018. It is a state statute that provides … Read More
A Guide to GDPR: The General Data Protection Regulation
The General Data Protection Regulation (GDPR) passed in May 2018 in an attempt to protect … Read More
Finding Alternatives to Google Analytics
Why Are So Many People Using Google Analytics? The benefit of Google Analytics is that … Read More
How To Spot a Bot
This morning I logged into Google Analytics after our organic traffic spiked and was triggered … Read More