Laurence Williams
Laurence Williams is a search marketing strategist dedicated to helping businesses find the right audience for their brand.
Using CRMs to Optimize Customer Lifetime Value (CLV)
As an ecommerce business owner, you’ve likely been told all about the importance of Customer … Read More
Ecommerce Personalization Tactics That Scale
Retail spending is increasingly taking place in digital environments. The pandemic only bolstered this trend, … Read More
CRM vs CDP: What Are the Differences?
CRMs and CDPs are two major software systems that collect, store and use customer data. … Read More
Choosing a CRM for Ecommerce
Ecommerce is booming, but the market is getting crowded. One way you can deliver outstanding … Read More
How CDPs Can Support the Consumer Decision Making Process
We have talked about the importance of understanding the customer’s journey, from their learning of … Read More
How Much PII Can My Ecommerce Website Track?
To stay competitive in the new digital economy, it’s important to personalize the user experience … Read More
Using Customer Data Platforms to Enhance Ecommerce Marketing
With every customer interaction and transaction being tracked, recorded and stored, businesses are inundated with … Read More
How Much Data Personalization Is Too Much Personalization?
In marketing, when it comes to personalizing content for consumers, there’s a thin line between … Read More
Planning Your Ecommerce Digital Marketing Budget
Marketing budgets can be a balancing act: either you spend too much and put yourself … Read More