College Park Partnership
Because College Park needed to drive traffic and build a reputation to compete with more well-known areas like downtown Orlando, we approached the challenge by creating a logo for College Park depicting a small town close to the city without the hustle and bustle. We drew inspiration from a whimsical and playful family-friendly oasis which was accessible and not stuffy, creating a uniquely individual small town Americana feel with lots of potential.
Our College Park logo is still in use. The area has seen an increase in traffic to the area. Edgewater Drive has experienced vast growth, hosting several large scale consumer-driven events throughout the year.