College Park Partnership

The Client

Fueled by the City of Orlando’s Main Street Program, The College Park Partnership approached us to help them brand the town and partnership. In an effort to increase foot traffic to Edgewater Drive, there was a need for something that represented the dynamic that College Park offers to its residents and patrons. A quaint community a stone’s throw away from Downtown Orlando.

The Challenge

Because College Park needed to drive traffic and build a reputation to compete with more well-known areas like downtown Orlando, we approached the challenge by creating a logo for College Park depicting a small town close to the city without the hustle and bustle. We drew inspiration from a whimsical and playful family-friendly oasis which was accessible and not stuffy, creating a uniquely individual small town Americana feel with lots of potential.

Results

Our College Park logo is still in use. The area has seen an increase in traffic to the area. Edgewater Drive has experienced vast growth, hosting several large scale consumer-driven events throughout the year.

Services Provided

Branding

collegepark

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