Being a branding agency, we have no shortage of discussions involving fringe topics. There’s a theory that the best creatives are just a little bit crazy, which usually manifests itself into thinking about things that other people would find rather … Read More »
Many agencies, often us at Laughing Samurai included, get caught up talking about the ways a solid corporate identity attracts consumers. There is good reason for that: it’s true. But perhaps some have undervalued the importance of corporate identity for … Read More »
Logo Design as a Reflection of Contemporary Culture Everyone knows it: retro is “in” these days. That shouldn’t surprise you. One of the defining aspects of American culture since the mid-to-late 2000′s has been our obsession with faded and outdated … Read More »
The Reality Time management is not real. You can’t control time. You can’t say, “Listen, Time, I’d like a word with you a minute in my office… you’ve been elusive lately, and I need more out of you.” Some say … Read More »
Slipping Into Something More Comfortable Let’s talk shoes. Once upon a time, if you were in the market for a good shoe, you went to the local shoe store and bought the best quality for the best value. It didn’t … Read More »
If you want to write a great tagline, first understand the nature of one. A tagline is NOT the same as a slogan. Slogans come and go throughout product campaigns, and they vary among different target markets. Let’s say The … Read More »
Some people think “nobody reads anymore,” but that is not wholly true. Perhaps, people don’t read as many novels or how-to books anymore, but everyday, people read a lot of information. Especially on the internet. These days, we may think … Read More »
Ever since AMC’s series Mad Men became the hit television sensation that it is, the world of advertising has steadily crept into our culture’s realm of public interest. In order to further cash in on this phenomenon, AMC created a … Read More »
Okay, we won’t start this blog post with the Shakespeare quote, “What’s in a name,” (as many others do when approaching the subject of naming a business), but we can’t guarantee we won’t end with one. Names, in general, are … Read More »
We know what you’re thinking. Wouldn’t it be great if Laughing Samurai took some time to tell us about some of the books that have helped, are helping, and will continue to help make them awesome? Hey, that’s a fancy … Read More »